In the Spotlight | Minnesota native opens floral gift, home shop in Richland Township

JOHNSTOWN, Pa. – Allyce Rolf grew up around her mother’s Minnesota flower shop, assembling arrangements and bouquets that beautified local weddings.

In recent years, she worked for a commercial landscape business, using nature’s colors to decorate banks and other businesses, she said.

This page requires Javascript.

Javascript is required for you to be able to read premium content. Please enable it in your browser settings.

Now, Rolf’s fondness for flowers is coming into bloom with Fleurish, a floral gift and home shop that opened late last month at 801 Scalp Ave. in Richland Township.

The shop’s goal is to provide “natural elegance” to any occasion or home, Rolf said. It specializes in fresh, tropical flowers and specialty roses, she added.

Whether it’s for a wedding, a birthday, a housewarming gift or a funeral, she said the shop’s aim is to offer “natural elegance.”

“We want to bring the beauty of the outside, inside,” she said.

Rolf initially rented space inside Ray’s Market Place along Scalp Avenue in Richland Township before finding a home inside the Centre One Plaza. She said two units and 1,600 square feet of space were fully remodeled, including a refrigerated walk-in storage area for her plants.

She said she strove for “Euro-vibe” decor within her shop. With the Easter season approaching, orchids, tulips and other floral displays brightened the shop with shades of purple, pink and soft yellow during a March 7 grand opening. Strong lights shared space with handmade gifts and rustic wreaths.

The shop features ranunculus and other exotic roses, gift baskets and customizable arrangements that are available in the store or by delivery. Gifts include handmade soaps, home decor and wind chimes.

“Sending flowers heals people,” Rolf said. “It brings joy. We want to bring awareness about the importance of nature in everyday life.”

She said she plans to offer regular classes, including an upcoming Mother’s Day fresh flower design class at The Willow, 650 Airport Road in Richland Township. A wreath design course is also being planned.

Cambria Regional Chamber President Amy Bradley praised Rolf for taking a “fresh and different” approach to floral.

“We love seeing her come here and stay here, because they bring so much positivity with what they do,” Bradley said after a ribbon-cutting at the shop. “Allyce is filling a niche in our community.”